The SEO Playbook for B2B SaaS

Why should you buy this Playbook?

• You have a website with numerous pages, but they don't attract much traffic.
• Your SEO efforts have been minimal, resulting in a stagnant top-of-the-funnel (TOFU).
• The pages that do bring in visitors fail to convert them into leads.
• You want to improve your SEO, but you're unsure where to start.
• You lack a clear strategy for SEO.
• You need assistance in identifying effective keywords for your business.
• Perhaps you're already working on SEO, but it's not yielding the desired results.

If you're facing any of these challenges, this playbook is designed to help you. While there are plenty of SEO courses available online, very few are tailored specifically for B2B SaaS. I personally invested significant time and resources into resolving our own SEO issues at Omnify, and during this process, I realized the value of documenting it. I often found myself repeating and explaining the same information to friends from other B2B startups. Hence, I decided to create this playbook and share it with all of you.

Without further delay, let's get started. My intention is to keep this playbook concise and action-oriented. If you have any questions, please don't hesitate to reach out to me at kabandi@getomnify.com. 

Who am I? 

I'm Kabandi Saikia, co-founder of Omnify. I've been running Omnify, a Software built to empower individuals and businesses to sell & schedule services online. I have been running Omnify since 2016 and built and shut down multiple products before that. This year, I will complete a decade in the start-up world. 

We started Omnify with a four-person team. I built and set up Omnify's SEO engine from scratch and managed it all by myself until we scaled the company and almost deprioritized our SEO efforts TBH. 

In 2023 Jan, we went through a retrospection only to realize how stupid we were to neglect SEO amidst everything we were working on. I decided to work on SEO again to increase our Lead Conversion by 10x.

During the last two quarters, I went through many courses and videos and realized there needed to be someone's actionable course for SEO for B2B SaaS. Most of the examples provided are mostly for Consumer-based products. So I decided to document my journey. 

With this Playbook, you can start with your SEO journey- whether you are a single person managing SEO for your product or a founder of a small team. 

I have also included some really amazing SEO Hacks and resources for you to use.

Let's get started!

Playbook Preview: https://twitter.com/kabandisaikia/status/1678647425550934016?s=20